Consumer Behavior Changes due to Mobile Primary Needs
Nowadays, there are many ways of people to stay connected to one another, especially cell phone users are connected just through their mobile. On other words, people even being more connected through mobile, rather than being connected directly in person. The continued improvement of bandwidth, data plans, and smartphones have changed significantly customer’s way to interact by using the internet. A research conducted by Pew Research Center among US consumers proved several facts:
- The cell phone users become double since 2009 who utilize their phones to go online and it is proved for 63%
- It becomes a common habit for the cell phone users to sleep next to their phones just to ensure them that they will not skip any news, any calls, any messages, and any other updates during their sleep and it is proved for 44%
- Laptop or Personal Computer is no longer a primary option for the cell phone users to utilize the internet, instead of utilizing phones to go online and it is proved for 34%
- Most cell phone users describe their phones just like how they describe a couple that they “can’t live without” and it is proved for 29%
Based on the statistics above, it reveals that consumer’s experience becomes the primary needs for the near future. The experiences of consumers should be convenience, insight, loyalty, or services. Therefore, bank’s products nowadays should not merely offer payments, lending, and deposits instead of adding the value of the experience of consumers to its products or otherwise, they might lose their loyal consumers. Moreover, the long-term future customers shall be from the young customers that their morning routine shall be checking their phones as mobile becomes the part that they grew up with. Mobile devices shall be the first tools for the customers to check for insight, money and time saving, and it will show a significant change.
*source: Dan Schatt, Virtual Banking – A Guide to Innovation and Partnering (Book)
Rewrite by Shinta Amalina. H. Havidz